Music Video Storyboard

Once we decided on our idea, we had to plan a way to storyboard our video which would make the filming and editing process quick and easy. We took images of the times of shots which we would use when filming. We used Celtx to put our storyboard together.

Filming Timeplan

Shooting Script
Wednesday 17th November
Characters Needed: Lead Male (Ryan Beard)
Location: Ollie’s Bedroom
Props: Bedroom furniture, Tobacco, Alcohol, Picture of lead female, Ashtray
Shots include:
-Close up (male upset)(male smoking)
-Over the shoulder (looking at picture of ex)
-Medium close up (taking sips out of a can)
-Extreme close up (smoking/drinking)


Saturday 20th November
Characters needed: Band members (Ryan, Dimitris, Josh B, James PO)
Crowd members (Lots of friends)
Location: Ollie’s Cellar
Props: Instruments- Drums, Guitar X2, Microphone, Amps
Alcohol, Cigarettes
Shots include:
-Close ups on each band member (playing instruments)
-Wide shots (all the band playing)
-High angle (looking down at band)
-Over the shoulder shots (crowd dancing)


Wednesday 24th November
Characters needed: Band members (Ryan, Dimitris, Josh B, James PO)
Location: Canal (Bournville area)
Props: The canal side, Cigarettes
Shots include:
-long shots, medium shots, medium close ups (band members walking, joking)
-close ups (each band member)
-panning shots (showing the band members)

Saturday 27th November

Characters needed: Girlfriend and Lead Male (Laura and Ryan)

Location: Lead Male's Bedroom (Ollie's Bedroom)

Props: None needed

Shots include:

-Medium shot (Both arguing)

-Over the shoulder (One from Girl POV)

-Over the shoulder (One from Boy POV)

Shooting Script

The following shooting script is an outline on the main/most important shots that will apppear in our video.

SET. Canal Side
natural lighting
close-ups of individual band members - 2 seconds each - 8 seconds
walking down the canal as a group - long shot - 4 seconds (towards camera)
medium long shot of the band members having a laugh - 3 seconds

SET. Boys Bedroom
darker lighting
high angle shot of boy crying - 3 seconds
close-up of the male character crying - 2 seconds

SET. CANAL SIDE
Medium shots (variety of shots) of the band walking - 10 seconds

SET. Cellar
dark lighting - artificial light
medium long shot of the band playing instruments - 3 seconds
close-up of lead singer singing - 3 seconds
low angle shot of lead singer - 2 seconds
low angle medium shot of drummer - 2 seconds
low angle medium shot of lead guitar - 2 seconds
low angle medium shot of bass player - 2 seconds
high angle close-up shot of lead singer - 3 seconds

FLASHBACKS

medium long shot of girl and boy arguing - 5 seconds
medium shot of girl and boy arguing - 6 seconds

SET. BOYS BEDROOM

low angle of boy looking upset - 3 seconds
Medium shot of boy looking at girls picture 4 seconds
Close up of boy ripping up picture 5 seconds

SET. Cellar

high angle long shot showing the back of the audiences heads looking at the band performing - 4 seconds
high angle shot of people dancing, parting and having a good time - 6 seconds
Shots of cans building up - few seconds
Medium shot of the band preforming - 5 seconds
Shots of the ash tray filling up - 5 seconds
Medium close up of female character drinking with friends - 6 seconds
Pov shot from female (drunk vision) - 3 seconds
Over shoulder look from boy looking at female - 3 seconds
Medium shot of fans - 3 seconds
Close up of each member on instruments or singing - 2/3 seconds each (8/12 seconds)

FLASH BACKS

Extreme Close up on girls phone,(ringing boy) - 2 seconds
Medium shot of boy with his mates ignoring the phone - 3 seconds
Close up of girl looking annoyed - 3 seconds

SET. Cellar

Medium shot of band playing - 3 seconds
Medium shot of fans 4 seconds

SET. Boys bedroom

Close up of pile of cans - 2 seconds
Panning shot of boy staggering 5 seconds

SET. CANAL SIDE

Medium shot of lead on his own walking down 2 seconds
Medium shot of band members catching him up 3 seconds
Medium shot of band together lead in center of the screen 4 seconds

First Plan For Music Video

Our Song Choice

We have decided to make a video for the song 'i never get lost except by your side' by the band - 4 Kicks.

I never get lost except by your side | Online Karaoke

Lyrics

Slow me down,
Change my ways tonight,
Or is it all too late,
How could you keep those lying eyes at bay
When you couldn’t hide away, hide away
Oh I’m wide-awake, wide-awake
Oh I’m trying to say, trying to say
All the words that are in my mind today

Ah whoa!
Ah whoa!

Oh won’t you wait for a minute
Cause my heart isn’t in it today
And don’t, well I’ve tried and I’ve tried
But there’s nothing left for you to say to me
I’ve been falling at your feet
Now I’m full of it
Can’t you see?
You’ve been holding me back for too long now

Whoaaaoo
I tried for you
Whoaaoo
Never good enough
But nothing’s for you

Oh you think you’re better than, oh you think you’re better than me
When you cheat and lie, oh.
No I never did, oh you know I never could see
When you cheat and lie on me

Ah whoa!
Will you wait for a minute?
Cause my heart isn’t in it today
Ah whoa!
Well I’ve tried and I’ve tried
but there’s nothing left for you to say to me
I’ve been falling at your feet
Now I’m full of it
Can’t you see?
You’ve been holding me back for too long now

Whoaaaoo
I tried for you
Whoaaoo
Never good enough
But nothing’s for you

Oh you think you’re better than, oh you think you’re better than me
When you cheat and lie, oh.
No I never did, oh you know I never could see
When you cheat and lie
Oh you think you’re better than, oh you think you’re better than me
When you cheat and lie, oh.
No I never did, oh you know I never could see
When you cheat and lie on me

Ohhhhhhh
Ohhhhhhh
Ohhhhhhhh

Now my heart beats clear
When you cheat and lie onnnnnn
meeeeee

Whoaaoo
When you cheat and lie
Ohhhhhhhhh.

Documentary on the Indie genre

As a group we created a documentary on the indie genre in order to summarise the codes and conventions we had discovered through looking at previous examples of well known and successful indie music videos. Within the documentary we included our institutional research.

Psychographic Questionaire

Age?
Below 12 12-16 16-20 20-24 24-30 30+

Gender?

Male Female


Occupation?


Occupation of parents?

_________________________________________________________________________

What are the three most important things in your life? (please circle your answers)

Money family health friends partying reputation appearance Helping others possessions education

Where do you usually shop for clothes?

Charity shops topshop/topman Selfridges (designer lables) M&S Vintage shops JD Primark Next H and M

Do you plan do go to university or have you been?
If so what did you study?
________________________________________________________________________

Are you a vegetarian ? if yes, why?
________________________________________________________________________
Yes No

Do you have an interest in sport? Playing, watching or both?

Yes No

How often do you consume alcohol?

Never Rarely Sometimes Often Always

Do you take/have taken any recreational drugs?

Yes No

Where do you consume your music?

Alone (ipod) Online radio Gigs Pubs

In a month, how many gigs do you attend every month?
__________________________________________

Summary of Demographic Audience Questionnaire

We surveyed 50 people to discover our target demographic and help us decided specific things that we must include in our music video and other promotional products.

Demographic Audience Questionnaire

Audience Questionnaire on The Indie Genre

Age?
____


Gender?
_______


Do you enjoy attending gigs/live music events?
____________________________


How often do you listen to music?
____________________________


What is your favourite artist/band?
____________________________

Looking at the indie genre;
Videos

Where would you expect an indie genre music video to be set?
________________________________________________________


What type of people do you expect to see within the videos?
________________________________________________________


What typical story lines do you expect to happen throughout the videos?
________________________________________________________


Do you prefer conventional (typical) videos or those that stand out?
________________________________________________________


Do you think the action within the video should match the music that can be heard?
________________________________________________________


Do you expect the band members/artists to appear in the video?
________________________________________________________


What is your favourite music video and why?
________________________________________________________

CD Covers

Do the CD Covers effect the way you buy CD's/albums etc?
________________________________________________________


What things attract you to specific CDs?
________________________________________________________


Do you expect certain colours/fonts to appear?
________________________________________________________


Do you like the mystery that is sometimes provoked by the CD Covers? Or not?
________________________________________________________

Out of the following album covers what is your favourite?

Summary of Findings

-What elements do the music videos have in common - in terms of genre and form?
The videos all contain a similar use of iconography, many props were similar such as guitars,cigarettes and alcohol. These props mean that the audience can easily identify the attitudes of the people on screen. The male dominance is very common within the indie genre music videos i looked at, most of the people on screen are male. The females are only appearing in the videos as the girlfriends, there are all attractive and well dressed, in the stereotypically indie style clothing. All of the videos contain the band members, or a person we could assume is the band member, this allows the audience to identify with those on screen and this means the fans can relate to the band, increasing the bands popularity. Similar settings such as the city, gigs and parties seemed to appear several times, these places were probably used as they are associated with this type of music, band members and the fans. This again helps the audience to relate as well as enjoy and be entertained.

-How is youth/gender/ethnicity represented?
The youth are represented as rebellious and uncontrollable through most of the music videos. The use of alcohol and cigarettes means that there are presented as anti-Christian etc. These things are often associated with violence, trouble and relationship problems, all these (because of the use of the certain props, micro elements etc.) mean that the negative connotations are anchored to the youth of today. Due to the stereotypes given to people such as hooded teens the society we live in creates their own assumptions as to how social groups and individuals are. This is not in all of the videos I have looked at, as in the ‘Maccabees - Toothpaste Kisses’ video, the youth are in fact hardly represented as negative and are given positive imagery such as the peaceful birds etc, however this video is almost an anomaly in comparison to the conventional attitudes of the other indie videos.

As I have said earlier, the male dominance within the videos was clear, most of the videos seemed to be shown from the male perspective, reinforcing the idea of a patriarchal society. The women that appeared in the videos seemed to come across as attractive, almost an item for males to look at. This could influence the way in which the female audience are affected by the video, for example the care of appearance that the females seem to show could mean that female fans of the band want to take care of their appearances as well, they are influenced by the clothing style, the attitudes and the relationships portrayed.

Throughout the videos I looked at there was a particular dominance within the white ethnicity, all of the band members/actors were white males, or white females. This white dominance was particularly notable within ’The Kooks - Naïve’ video, as the male singer walks through the gig he is at, the other party-goers all seem to be white. The dominance suggests a strong preference to the demographic audience for this genre being white. However I did notice one reference to another gender, this was in the ’Maccabees - Toothpaste Kisses’ video, as well as contradicting the youth representation, the video contradicts the white dominance and includes pictures of an asian family.

-How is narrative theory used within the videos?
Throughout the videos that I looked at, narrative theory was not always obviously used. For example, ‘The Maccabees – Toothpaste Kisses’ video, the onscreen action did not follow a story at all, the different images (although symbolizing certain things) did not specifically need to be put into a certain chronological order. However when looking at other videos, it was clear there was a following of Todorov’s narrative theory, equilibrium etc. This immediately creates an enigma, as the audience want to see how the narrative turns out. The lack of conventional narrative suggests that the genre is perhaps unconventional and shows a lack of conventional structure within the videos.

-How do the CD covers make good use of the enigma code of narrative?

In most cases the CD covers we analyzed the narrative theory wasn't always obvious, e.g. The Maccabees - First Love

-How is font/colour etc used generically?
When analyzing the CD covers we found the font and colour used were very genetic, the vast majority of the bands/artists used the colours black or white. Both colours are ones which stand out and make a statement, white which connotes something new and original and as Indie bands are known for their original material it could be referring to that and black connoting mystery, this creates an enigma for the audience therefore enticing them to purchase the album. The font which Indie bands use is often unique to each band but most of their fonts are in bold and in capital letter, again this makes them stand out from other artists of this genre.

-How is youth/gender/ethnicity represented on the CD covers?
On a lot of the Covers we looked at youth is being represented very stereotypically through alcohol, cigarettes, partying, causing a bit of trouble, partying etc. By representing youth this way on their covers it reinforces the stereotype of all negative connotations of youth. But by representing youth this way it appeals to their target audience. By representing youth this way on their cover the audience can instantly relate to the band and it gives them an idea what their music will be like. Although it’s like this in many cases, the Jack Penate and The Cribs CD covers don’t represent youth in this way. The Cribs represent woman and men as equal, as they're both have a similar stance etc. And on the Jack Penate it’s just him and a guitar which represents him as an individual and anchoring that his music is the most important factor.

All the covers we analyzed represented gender very stereotypical again with the men being dominate as the vast majority of the covers just had males on it. The reason for this could be the target audience for Indie is manly men therefore they will appeal and relate to them more. All the men on the covers had all the typical connotations of an Indie band; good looking front man, fashionable and the un-maintained look.

The dominate ethnicity we found when analysing the CD covers was white, all the band members where white males. Because of this it could suggests that the large majority of the audience for this genre are white.

-How do they appeal to the target audience?
The use of colour within the CD is an important tool for appealing to the target audience as it attracts the eye and makes the audience more likely to pick up and therefore buy the album. Furthermore, the use of costume and colour also allows the bands to look iconic and become easily recognised by their target audiences. Most of the CD covers with the band-members on connect to a more youthful target demographic as they themselves are youthful and become 'role-models' for the audience. Their costume may also influence the target audience who aspire to be like the band-members themselves. The fact that most of the band members are young also would have an affect on the target demographic of the band, therefore targeting a younger audience of teenagers and young adults. This is true of most of the CD covers as their target audience is likely to be around the ages of 16-26. However, in one of the CD covers, Jamie T's Panic Prevention, there is iconography of vinyl records. This could expand his target audience as it is associated with an older generation so could widen his demographic to an older generation also. Alot of the band members are also male which could connote that the indie genre is more targeted at a male audience. Many of the CD covers also make use of the enigma code which further pulls in the audience making them want to find out what the band and music on the album is about.

Music Video Analysis; Oasis

Oasis - Wonderwall



Wonderwall was released in October 1995 and got to number two in the UK singles chart. The song won Best British Video at the 1996 Brit Awards.
According to Noel the song was written about a girl he met at a concert when he was touring with Oasis. But he now claims that isnt true and he says 'It's a song about an imaginary friend who's gonna come and save you from yourself'.

Music Video Analysis; The Wombats

The Wombats - Let Dance To Joy Divison



Let's Dance To Joy Division is the second single from second album. The song is based on a drunken night when the lead singer (Matthew Murphy) danced on a table with his girlfriend 'Love Will Tear Us Apart' by Joy Division.

The stock setting for the video is in a basement

Music Video Analysis; Jack Penate

Jack Penate - Torn On The Platform



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Music Video Analysis; The Maccabees

The Maccabees - First Love




First Love was the third song released by the band.

Throughout the video we are presented with a number of different characters, all are seen on their own playing with a prop for example, one of the males is playing with lipstick. The action on screen helps to anchor the song lyrics. The song is about heart break and how people are trying to get over it as they go through a repetitive patterns of doing things. Love being the main theme of the song is very stereotypical of indie bands therefore will appeal to their target audience.

The main stock setting in the video is an empty house, this could be to help to portray the characters feelings, they feel empty inside because they're heartbroken and alone. Also another thing which anchors this idea is that the interior of the house is white, white has many connotations to it but is seen as quite a cold colour, therefore maybe referring to that maybe if the people in the video hadn't been so selfish then they wouldn't but feeling they way they do now.

Throughout the video there are many straight cuts, this is to show that all of the characters are going through the same thing and our feeling the same way, which is being hurt and heartbroken. This therefore makes the audience feel empathy for the characters and want to continue watching. As the music speeds up the edits get quicker and there are more jump shut. Anchored by the music lyrics it portrays to the audience that the characters don't want to feel like this anymore and really hurt.

There are many high angle shots of the characters, this shot it very effect as it helps to portray the narrative to the audience. Using this shot on the characters its showing that they have lost all their status and credibility that they have lost everything that meant a lot to them. This appeals to the target audience as many of them would have gone through heartbreak so therefore will be able to relate to the characters.

The target audience is clear from watching the video, they are targeting a young people round the age of 18 and over. As a lot of people around this age are falling in and out of love they will be able to relate to the music. Also because the band are around a similar age then the audience are likely to be more intrigued and have more of an enigma to watching and listening rather than to someone who is a lot older of younger than they are.

Like the Arctic Monkeys, The Maccabees in this video are dressed very conventionally indie, again like Arctic Monkeys going for the 'mod' style, wearing jeans with shirts and ties, long hair and going for the un-maintained look. They do this because they know it appeals to their target audience, therefore make the band seem more appealing to them.

The use of props through the video really help to anchor to the audience how characters are feeling, for example, lipstick, dress, flower, heart etc. Most of these props are not stereotypical for an indie band, we usally have props like guitars, alcohol, cigarettes etc. But in this case it works really well, have these strange props for the characters to play with help the audience connect with each character therefore understand the song better.

Music Video Analysis; Arctic Monekys

Arctic Monkeys - Fake Tales Of San Francisco



The song Fake Tales Of San Francisco is one of the bands signature tracks as it was one of the band's first recorded tracks. The song derides a fictional South Yorkshire band for taking its inspiration from the USA while never having been there, with lyrics such as "I'd love to tell you all my problem / You're not from New Your City, you're from Rotherham", and "He talks of San Francisoco, he's from Hunter's Bar".

There's a pan shot of a row of shops to open the music video, this is very effective shot because it's like the shot is being film in a moving car therefore portraying the idea that its like a 'home video' therefore intriguing the audience because they feel like they're getting an inside view of the band. This then creates an enigma for them to continue on watching.
As the video continues we see a close-up of a drum, by having this shot it shows the importance of the music to the band especially because we haven't seen any of the band members yet.

Throughout the video there are many different settings but i would say the main one is within a club or an academy venue where the band is playing live. I feel they used this as their main stock setting for this video because its one of their first videos/songs released they wanted to portray to the audience that they're really passionate about there music that they want to perform live to an audience. Also because the video is like a 'home video' and all the clips of the band playing are real not put on for the video it makes the audience watching it feel like they're getting an inside view and as they get to see what one of their gigs are like it creates an enigma for the audience to go and see the live.

The costume the band members are wearing are very conventional indie clothing (very fashionable), they're wearing polo shirts, shirts, skinny jeans etc. All the clothing is very stereotypical of bands of this genre, they have a sort of 'mod' style going on. A lot of the male listeners would be influenced by the clothing they are wearing as they look up to the band and see them as their 'idols'. A few of the band members were wearing stereotypical indie branded clothing, for example Fred Perry, this again is a typical connotation of an Indie band. Also the band members in the video have long hair, again referring to a 'mod' style as they're going for the un-maintained look.

The target audience is very clear from watching this video, their target audience is fairly young people who are into the gig scene. Throughout the video there our clips of their gig and the vast majority of the people at the gig are 18 and over, therefore they're aiming their music at that segment. We can also tell this also because the band members themselves are only young and therefore their music would be able to relate to people more of people around a similar age range to them.

The genre is portrayed through the iconography, for example, stage lighting, the props; guitars, drums, drinking alcohol, smoking etc. All these thing are very stereotypical to be seen in a music video of this genre and portray the an image young people at parties/gigs, out to have a good time, most of the time to getting drunk and sometimes getting into fights. This esenstionally represents the youth as being uncontrollable and therefore agreeing with the stereotype. I feel that the video would appeal to the target audience well and they would be able to relate with the action which is going on in the video.

CD Cover Evaluation; Jack Penate

Jack Penate; Matinee

Matinee is the debut album for Jack Penate, it was released in January 2007. The album reached number one on the UK Indie Albums chart, and number seven on the UK Albums Chart.

Like the Jamie T cover this is a very unique album compared to the others i have analysed. But as this is Jack's first album he most likely didn't want it to be stereotypical, he wanted to stand out.

In the center of the cover there's an old fashioned print out photo, because its in the centre of the frame it stands out. Another thing which makes it stand out is that its in black and white compared to the rest of the background which is bright yellow, pink, blue etc. I've found that a lot of indie covers i have analysed are black and white, and because jack has incorporated this into his cover it has made him appeal to his target audience. Although he's incorporated this he's still been unique and put the colour background behind him. I feel this portrays his music, he has some loud, upbeat music but also relaxing, chill-out music.

Jack has put himself onto the cover by doing this it makes the listener to connect with the artist and therefore enjoy the music more. It also gives the someone to relate the songs back to.

The font used on the cover really stands out, its a very unique font used for this genre of music. He's gone for a narrow, swirly, quite fun looking font, because it isn't stereotypical it draws the eye in.

CD Cover Evaluation; Jamie T

Jamie T; Panic Prevention

Panic Prevention is Jamie T's debut album, it was released in January 2007. The album has sold over 159,400 copies in the UK. It also came 100th in a list of Top 100 Albums of 2007 in the UK.

When you first look at the cover because its so busy you don't know where to look or what to think, this automatically builds an enigma for the listener because they are intrigued to what his music is going to sound and be like. Also this being Jamie's first album it makes him stand out from the other artists of the same the genre.

The setting of the cover looks like its bedroom, it looks like a teenager or young adult bedroom, therefore instantly targeting its target audience. The room is covered with lots of different thing, this could be portraying that his music is different and not the same thing which listeners are used to hearing. Also because its filled with lots of stuff it could be portraying and connecting with his target audience that he understands they have a lot of things on their mind or things to worry about. Which then portrays that if they listen to his music it might take it all off their mind. Another thing that anchors this idea is that the man on the cover looks bewildered and stressed within the environment he's in.

The album is so-called because of the panic attacks Jamie suffered as an adolescent. Most of the songs on the album deal with aspects of modern 'youth' culture in the UK'.

Because the camera is looking down at the man in the cover it makes him look really small which connotes his lack of status and power. But anchored by the environment its portrayed to the audience that he's trapped and once to get out of this environment. Therefore creating an enigma for the audience who maybe feel the same to listen to his music because they might the escape from feeling like this.

CD Cover Evaluation; The Cribs

The Cribs; Men's Needs, Women's Needs, Whatever

The album cover to the left was The Cribs third album and was released in May 2007. It reached 13 on the UK Album Charts.

This is a very unique album cover for this type of genre, most of the album covers within this genre are very plain and simple but this one is telling a story and links in really well with the title.

The whole of the cover is in black and white, i found that this is very common within this type of genre. With the cover being black and white it portrays that this is something brand new and different from other music out there. Also it builds on old fashion effect that is going on in the image on the cover. Another reason why they might have decided to go for the old fashion theme is because maybe they're portraying a hidden message that they've gone 'old school' with their music and spent a lot time and really want to do well.

The text they've used for their band title is in all capital letters, white and is in headlights. I feel that this connotes that with this album they really want to stand out and for it to be a real success. I feel this is because with the first two Cribs albums they didn't do particularly well so with this one they really wanted to break into the indie market. The font used of the album title really stands out and your eye is automatically drawn to it because its highlighted in white and next to the main image of the man and the woman.

The image they used on this cover fits in really well with the title and attracts and creates an enigma for the listeners as they are intrigued to listen to the music. The scene of the picture is quite romantic as it looks like the man and the woman have gone on a date to the cinema or theater, this could be connoting that their music is maybe quite relaxing romantic. Also that it appeals to males and females.

CD Cover Evaluation; The Kooks

The Kooks; Konk

Konk is the second album by The Kooks, it was released in April 2008. The album got to number 1 in the UK album chart.

Like other bands within the genre of indie The Kooks have gone for a quite plain simple cover. Although they've done this it still looks appealing and their audience will be attracted to purchase it. The vast majority of the cover is in black with parts of blue and white. Both black and white are very popular colours to have on album covers within the genre of indie, for example Arctic Monkeys. Black has many connotations connected to it, commonly black portrays a feeling of mystery therefore this could create an enigma for the listener as they don't know what to expect from their music. Also all the black on the cover could be portraying that its night time, and because they're standing in a doorway it gives the impression that its a night club. Therefore this could be suggesting that their music on this album would be played a places like this.

On this particular cover they have decided to have themselves on it, by doing this it i feel it helps the listener to connect more with the music and to be able to relate their songs back to the people themselves.

The text on the cover is a very important factor because its similar to the other text which has appeared on their other albums, therefore when listeners see the album they will intently be attracted to it because they will recognise the text.
With the text being white it stands out from the rest of the cover. The colour white connotes something new and unique, they would of picked this colour on purpose because of its connotations.