Arctic Monkeys - Fake Tales Of San Francisco
The song Fake Tales Of San Francisco is one of the bands signature tracks as it was one of the band's first recorded tracks. The song derides a fictional South Yorkshire band for taking its inspiration from the USA while never having been there, with lyrics such as "I'd love to tell you all my problem / You're not from New Your City, you're from Rotherham", and "He talks of San Francisoco, he's from Hunter's Bar".
There's a pan shot of a row of shops to open the music video, this is very effective shot because it's like the shot is being film in a moving car therefore portraying the idea that its like a 'home video' therefore intriguing the audience because they feel like they're getting an inside view of the band. This then creates an enigma for them to continue on watching.
As the video continues we see a close-up of a drum, by having this shot it shows the importance of the music to the band especially because we haven't seen any of the band members yet.
Throughout the video there are many different settings but i would say the main one is within a club or an academy venue where the band is playing live. I feel they used this as their main stock setting for this video because its one of their first videos/songs released they wanted to portray to the audience that they're really passionate about there music that they want to perform live to an audience. Also because the video is like a 'home video' and all the clips of the band playing are real not put on for the video it makes the audience watching it feel like they're getting an inside view and as they get to see what one of their gigs are like it creates an enigma for the audience to go and see the live.
The costume the band members are wearing are very conventional indie clothing (very fashionable), they're wearing polo shirts, shirts, skinny jeans etc. All the clothing is very stereotypical of bands of this genre, they have a sort of 'mod' style going on. A lot of the male listeners would be influenced by the clothing they are wearing as they look up to the band and see them as their 'idols'. A few of the band members were wearing stereotypical indie branded clothing, for example Fred Perry, this again is a typical connotation of an Indie band. Also the band members in the video have long hair, again referring to a 'mod' style as they're going for the un-maintained look.
The target audience is very clear from watching this video, their target audience is fairly young people who are into the gig scene. Throughout the video there our clips of their gig and the vast majority of the people at the gig are 18 and over, therefore they're aiming their music at that segment. We can also tell this also because the band members themselves are only young and therefore their music would be able to relate to people more of people around a similar age range to them.
The genre is portrayed through the iconography, for example, stage lighting, the props; guitars, drums, drinking alcohol, smoking etc. All these thing are very stereotypical to be seen in a music video of this genre and portray the an image young people at parties/gigs, out to have a good time, most of the time to getting drunk and sometimes getting into fights. This esenstionally represents the youth as being uncontrollable and therefore agreeing with the stereotype. I feel that the video would appeal to the target audience well and they would be able to relate with the action which is going on in the video.
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